This short article explores how the media landscape has changed over the past few years.
In the online media landscape, what we see on the internet is mainly decided by algorithms which are formed by our online habits. Each social media platform uses its own programmed system to put forward new content and advise product that will attract the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are created to keep people stimulated by recommending and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that people are subjected to, creating more segmentation and prejudice among users around social concerns. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for example, would identify the impact of social media websites in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated content in the media landscape.
The rise of internet content has completely changed what is meant by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media model. Typically, a small group of professionals, such as newspaper writers or broadcasters, who would develop content for big audiences who mostly just consumed it. Nevertheless, nowadays, with the aid of the internet, the face of media has seen substantial change, making the consumption and accessibility of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can produce and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public conversations, rather than just the major media firms and so as a result, mass media is no longer managed by a few huge voices. Rather, it is spread throughout millions of user narratives around the globe.
In the present day, online platforms have made it considerably easier for everyone to produce and distribute content. Previously, producing material for a broad audience necessitated connectivity to a collection of crucial resources and financing. Currently, with using mobile phones and typical website digital technologies, digital media content examples for instance, short form videos, website posts and podcasts can be easily developed with just a few basic devices, in addition to reaching a huge audience, extremely quickly. This has opened the door for more diverse voices, particularly those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, indicating that social media has created a space for underrepresented neighborhoods to share their stories.